Design Thinking Workshop @ Escola Superior de Propaganda et Marketing (ESPM) Rio de Janeiro

Aalto on Waves in Rio de Janeiro built this Friday bridges between the Federal University of Rio de Janeiro (UFRJ) and Aalto University by hosting together an event on Creative Entrepreneurship at the School of Fine Arts at UFRJ.

During the event, we met Paulo Reis, who is both involved in the innovation agency of UFRJ ( and a teacher of design thinking in a marketing university in Rio.

Paulo invited us to his design thinking class at ESPM ( on Saturday to get to know the Brazilian way of design thinking.

5 people from Aalto on Waves, 2 designers and Nara, Gisa and me from IDBM were joining the class. It began with an informal introduction to the class and the project the ESPM students were working on – solutions for a better life of elderly people in general – how to bring life back into unused premises for elderly people in Niteroi, a city close to Rio.

We had a lot of fun participating in the workshop, giving an international perspective on the life of elderly people in Brazil (Gisa), Russia (Nara), Finland and Germany (me). The workshop started broad with the situation of elderly people in general in the countries, and narrowed down into aspects characterising elderly people such as atmosphere, emotions, activities, …

The workshop was held in a nice and informal atmosphere, accompanied by loud music and a “creative mess” 🙂 It was great, and the workshop ended by having a beer with local students. Hope to stay in touch!



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